BOMTON MINI-COLLECTION
2019
I AM WHO I AM
The fashion and beauty market is saturated with offerings. We try to keep up with the trends, but at the same time, we lose our own originality. Often just to meet the demands of our surroundings. Stop and answer the question: Who am I, and what do I truly like?
2018
UNDER THE SURFACE
Push the boundaries of conservatism with us and let yourself be convinced to embrace an unrestrained look. If you have a spark of courage in you, this summer is made just for you. Starring water and sun. Sun-kissed skin looks best with a careless wet look. Don't be afraid to go outside with wet hair and nude make-up. Forget unnecessarily complicated hairstyles, make-up, and outfits. Let go of inhibitions and savour the summer vibes to the fullest.
WONDERLAND
Wonderland is a world of adults who still have a child’s soul within them. In real life, we suppress our feelings and desires, but within each of us, there is also that other side. We are childlike regardless of age. Imagination, fantasy, sophistication, and surprise elements like nails and brooches, woven buns and twists, represent childlike playfulness. This wonderland is stranger than you expected.
UNDERGROUND
Underground, a different culture. Entities breaking free from the mainstream. We meet every day. In public transportation, on the street, in clubs. In our understanding, the underground is about courage. Courage to allow oneself to be exceptional. Courage to show that anyone can live in this world and will be accepted in their uniqueness. Don't be afraid to express your attitude through your hair, through your style. I am living in this world.
2017
LIBERTA
“Liberta” is the Italian word for freedom, so forget about the rules and have fun. We were inspired by Italian fashion and its relaxed attitude. Sensuality, freedom, and lightness. That is the real “La dolce vita”! Enjoy fun with family and friends, be carefree, and live a somewhat bohemian life at least for those two months of the year. Awaken spontaneity and passion within yourselves along with us. Be feminine, passionate, and casual at the same time. Loose flowing hair, messy buns, romantic dresses, big earrings, and red lips.
MARDI GRAS
Carnival, also known as the masquerade period, used to last from Epiphany to Ash Wednesday. Folk is cool, carnival is trendy, tradition is a return to the roots. Spring favours the bold. Colours break myths. Styling is image. The city is waking up from its winter slumber. Braids, knots, crêpe, cotton, sequins - no nonsense, this is our street carnival! #Žena/Woman, #Rychtář/Bailiff, and #Turek/Turk personify the parade.
THEY
They belong to communities but also like to stand out from them. They love keeping up with the times but draw inspiration from the past. The THEY Generation presents itself with elements #fringe #simplelook #colorlook #lightpunk #independence. Just as THEY are inspired by us, we are inspired by them. Inspiration is derived from the individuality and uniqueness of each model so that they can become the inspiration. #everyone
2016
THE SUNSET
Approaching summer, beautiful weather, the right group of friends, and great music. All of this can be found in the mini-collection of festival looks by our assistant Tereza Chreňová from the Bomton Jalta studio. “The harbinger of summer is the annually held legendary music and art festival in the sunny Coachella Valley, where I sought inspiration.” Creativity and perhaps the combination of patterns, materials, and ideas here know no bounds, just as the possibilities for hair styling are unlimited. However, some hairstyles from this mini-collection can be well-suited for everyday wear.
SIMPLY
“Simply” is a reference to what every person demands not only from their life but also from their hairstyle. I focused on precise cutting with the potential for many versatile and straightforward adjustments. It is not necessary to painstakingly straighten or blow-dry your hair into smoothness. I found inspiration in the 70s and 80s when fashion icons included ABBA, Madonna, and The Cure. They combine rebellion and elegance at the same time.
2015
INDUSTRIAL CHIC
Industrial Chic is a gathering of young, interesting people dressed in lighter colours. Its setting is an industrial environment that highlights the hair. In girls, we can see current trends in various forms of bangs and bobs. For boys, there is classic style that will never go out of fashion.
GENTLEMANS
“I drew inspiration maily from the photos of the Hairdressing Awards competition by hairdressers. That is why everyone in my collection has their hair cut around the ears. It's practical, and it will always look good and well-groomed. The trend is disconnected short sides with a longer top, and this collection features several variations – styled forward, to the side, slicked back, and upward. All of these haircut types are styled to be wearable and are easily maintained for everyday wear. David Vaněk
NATIVITY
Awaken children's interest in hairstyles. Hairdresser Tereza Nová recently passed the exams for the Classic Junior position, following a rigorous year of training under the guidance of the Hairdresser of the Year in the Hairdressing Awards competition, Jan Balcařík. Tereza prepared a mini collection of hairstyles for young clients called “Nativity.” “Few people venture into children's collections, but I love challenges, so I said I would give it a try.” “I like how children's hairstyles are presented in other countries – simple, easily adjustable, practical, and timeless. That is exactly what I tried to convey in my collection,” she said about her intention.
2014
PURE IMPURITY
The overall style and concept of the junior collection by the young hair stylist represents the lifestyle of the upcoming generation, which chooses the simplest path, even when it comes to hairstyling. The haircut and colour must be low-maintenance for everyday styling. Lukáš set himself the goal of maximizing the minimalist approach of his peers to hair. “With this collection, I wanted to promote the carefree and relaxed style that most young people gravitate toward. We do not have time to spend hours in front of the mirror; authenticity in everything we do matters to us. Including hair and the overall appearance,” said Lukáš Vyhnálek, the author of the hair collection, about the idea.
VAGABOO
The sight of individual photos depicting the quartet of young and unconventional personalities instantly evokes strong positive emotions in you. VAGABOO is bursting with colours, energy, full of life, and it certainly doesn't lack a generous dose of assertiveness and healthy self-confidence. The 21st-century punk is associated with delicacy, and together they create a pleasant harmony that you will, at least in the corner of your soul, want to follow. “VAGABOO is a matter that concerns everyone who wants to achieve something in their life and those who are not afraid,” said Dominika Reslerová, an ambitious young hair stylist who doesn't back down from any challenge.
